ASF is a music duo comprised of producer Cal.X and rapper NePh. Their *official* duo group launch and new track "100 Bands" release marks a milestone in their 6-year long collaboration. From logo design to creative direction, the launch included a range of assets, from self-funded music video to social campaign assets.
ASF is a music duo comprised of producer Cal.X and rapper NePh. Their *official* duo group launch and new track "100 Bands" release marks a milestone in their 6-year long collaboration. From logo design to creative direction, the launch included a range of assets, from self-funded music video to social campaign assets.
The music video for the duo's debut track, “100 Bands,” follows a wannabe hustler lured into a cult-like pyramid scheme that turns out to be selling dancing animatronic animals as a playful satire of NYC hustle culture, the American Dream, and the social media-driven chase for success.
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The lyrics of the track “What would you do for a 100 bands” poses a question on what we as artists and humans are willing to give up for fame and fortune.
The lyrics of the track “What would you do for a 100 bands” poses a question on what we as artists and humans are willing to give up for fame and fortune.
The lyrics of the track “What would you do for a 100 bands” poses a question on what we as artists and humans are willing to give up for fame and fortune.
The launch rollout also consisted of logo & branding and social content, featuring photography by Isaiah Artese @couldntsayenough
And check out ASF's latest updates here!
Features:
"ASF are all about motion on ‘100 Bands’" – Offie Mag
"ASF – a world where rap, jungle, footwork, and juke collide" –RAREPEAC MAG
Video credits:
Director & DP: Ameer Kazmi
Creative Director/Editor/Colorist: Hyeona Kim
Music by: ASF (Cal.X & NePh)
Production: Terminal
Set Design: Will Mill
Special thanks to all the friends for helping out as crew and cast.