Baby Lay is a Burmese food pop up in NYC by Michelle Huang, exploring her cultural background through flavors. This brand launch consisted of establishing an ownable look & feel and setting visual guidelines through social, print, and digital assets.
Baby Lay is a Burmese food pop up in NYC by Michelle Huang, exploring her cultural background through flavors. This brand launch consisted of establishing an ownable look & feel and setting visual guidelines through social, print, and digital assets.
Named after Michelle's childhood nickname, "Baby Lay", @babylaykitchen is more than a brand for her – it's a cultural exploration and reconnecting with her Burmese roots. The look & feel taps into Burmese colors from the flag and the vibrancy of the flavors in the dishes.
