For the launch of the new CLA model, Mercedes teamed up with Ice Spice to create a one-of-a-kind art piece “Princess” based off of the vehicle.
For the launch of the new CLA model, Mercedes teamed up with Ice Spice to create a one-of-a-kind art piece “Princess” based off of the vehicle.
For the launch of the new CLA model, Mercedes teamed up with Ice Spice to create a one-of-a-kind art piece “Princess” based off of the vehicle.
The music video style video spotlights Ice Spice's take on the CLA is exactly the metallic Princess-mobile you’d picture her driving. The molten chrome art work features “Ice Spice”-adorned wheels, chainlink trims, and a massive pink “Princess” motif across the center of the design.
Social cutdowns highlight Ice Spice and different parts of the artwork.
Social cutdowns highlight Ice Spice and different parts of the artwork.
Social cutdowns highlight Ice Spice and different parts of the artwork.
Features:
"Ice Spice Turned the Mercedes-Benz CLA Into a Molten Chrome Princess-Mobile" – HYPEBEAST
"Ice Spice and Mercedes-Benz Link for an Icy Collab" – COMPLEX
"Mercedes-Benz Debuts Ice Spice Art Car for New ‘Class of Creators’ Initiative" – DScene
"Mercedes-Benz unveils molten chrome CLA car by ice spice with diamond chain jewelry" – Design boom
"Ice Spice Unveils New Mercedes-Benz CLA Remix" – duPont Registry
Campaign creative credits:
Creative Director: Julia Endow & Erin Moore
Art Director: Hyeona Kim
Directors: Fred de Pontcharra
Photographer: Nadine Ijewere
Production: London Alley