A new brand campaign launch for White Castle, a beloved family-owned restaurant chain with cult following. Consisting of ideation and execution of a whole refreshed look & feel, applied across: online videos, social platforms, print, OOH, retail POS, digital displays, packaging, and more.
A new brand campaign launch for White Castle, a beloved family-owned restaurant chain with cult following. Consisting of ideation and execution of a whole refreshed look & feel, applied across: online videos, social platforms, print, OOH, retail POS, digital displays, packaging, and more.
The vibrant look & feel of the campaign focuses on capturing slices of life and mirrors the quirky character of the brand that champions originality and authenticity.
Content for social and web highlights different "Slider moments", celebrating the diverse and unique White Castle fans and their love for Sliders that bring them together.
Content for social and web highlights different "Slider moments", celebrating the diverse and unique White Castle fans and their love for Sliders that bring them together.
Content for social and web highlights different "Slider moments", celebrating the diverse and unique White Castle fans and their love for Sliders that bring them together.
Creative Directors: Eddie Van Bloem, Saks Afridi, Michael Williams, Jacqui Bontke
Art Director & Designer: Hyeona Kim
Director: Matthew Dillon Cohen
Production: Ghost Robot