"So Worth it" is a multi-platform campaign launch for DoorDash’s new subscription plan “DashPass for Students”. As a campaign for students, we teamed up with a UCLA Graduate director, Julie Piscina to direct the commercials.
"So Worth it" is a multi-platform campaign launch for DoorDash’s new subscription plan “DashPass for Students”. As a campaign for students, we teamed up with a UCLA Graduate director, Julie Piscina to direct the commercials.
"So Worth it" is a multi-platform campaign launch for DoorDash’s new subscription plan “DashPass for Students”. As a campaign for students, we teamed up with a UCLA Graduate director, Julie Piscina to direct the commercials.
To highlight how this new subscription model is a great deal for any hungry college student on a budget, we leaned into the #1 question that comes to mind when signing up for a new service… “Is it worth it?”
The vignettes highlight relatable moments of college life where having DashPass for Students would be so worth it.
The vignettes highlight relatable moments of college life where having DashPass for Students would be so worth it.
The vignettes highlight relatable moments of college life where having DashPass for Students would be so worth it.
Campaign creative credits:
Creative Director: Rogier Vijverberg
Art Director & Designer: Hyeona Kim
Design Director: Cris Dijkman
Director: Julie Piscina
Director of Photography: Nick Mahar
Production: MikeTeevee