This social campaign launch consisted of a fresh new look playing off the brand’s sticker visual language and a series of retro-inspired photos by Robbie Augspurger highlighting relatable New Year’s moments with Vita Coco coconut water.
This social campaign launch consisted of a fresh new look playing off the brand’s sticker visual language and a series of retro-inspired photos by Robbie Augspurger highlighting relatable New Year’s moments with Vita Coco coconut water.
This social campaign launch consisted of a fresh new look playing off the brand’s sticker visual language and a series of retro-inspired photos by Robbie Augspurger highlighting relatable New Year’s moments with Vita Coco coconut water.
Most New Year’s resolutions fail because they are too ambitious. Opting to drink Vita Coco’s coconut water is a habit that’s easy to form because it tastes great. Let it be your new year’s resolution. Introducing the "World's Most Achievable Resolution", Vita Coco’s brand campaign to kick start the healthy new year.
Photography by @robbieaugspurger
We even sent real coconuts with a direct buy button inside to friends and family, allowing them to easily order Vita Coco products with a push of a button, giving them no excuse to start the new year a little healthier.
